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Hot Call
Term category: General Investing
In 10 words or less: This is when a stockbroker calls someone he has already talked to before.

Definition: A hot call is when a stock broker or other investment professional calls one of their leads. These are typically people who have said that they want to open an account with them prior to the phone call. A call where the broker does not personally know the client is called a "cold call."

More info: Obviously, hot calls have a greater rate of success than cold calls. They say for every 50 cold calls a broker places, he'll get 3 appointments. Of those, only 1 will result in a new client. But hot calls (and "warm calls" in which a mild amount of interest is expressed by the client) result in much better turnover rates.

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